Natural Retreats
There appears to be a new category in the hospitality industry – getaway rentals. One company that has entered the market at the luxury end in the U.K. is Natural Retreats. They provide personal outdoor structures for overnight rental in various locations throughout the British countryside. Their main focus is to promote enjoyment of outdoor physical activities in pastoral settings.
While being described as naturally sensitive development, what’s most different about the concept is that the structures are more like getaways than hotel rooms. Although fashioned within a community development, each unit is freestanding and more like a luxurious campsite than a hotel room. The buildings are designed to blur the boundaries of formal interior room divisions, and also between the enclosed space and its natural surrounds. Large expanses of glass bring the outdoors inside, and an open plan promotes efficient use of space.
The company claims that materials chosen for construction reflect their commitment to both quality and sustainability. They also seek to develop a low carbon footprint, and energy conservation.

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